Keyword Research is the First Step in Effective SEO and it is CRITICAL!
This is the Maui SEO Expert KEYWORD RESEARCH page.
Doing Keyword analysis and research to find the Right Keywords (and not the wrong ones) for your Business Website will determine how successful you will be when it comes to making money online.
When you build a business website you are building it so that your potential customers can find you easily via the internet and buy from you. Keywords and therefore keyword research are both very important parts of this process.
Existing customers will already know your website domain name and will have linked to your site or bookmarked it, so that they can get to it quickly via a link or bookmark.
Why Keywords and Keyword Research are SO important…
However, the way that most of your customers, especially new ones, will find your site is by searching for information using one of the online internet search engines, such as Google, Yahoo or MSN Live. Google is by far the most popular search engine and for search engine optimization and keyword research it is Google you should be optimizing your site for.
Typically your potential customers will enter google.com into their web browser on their computer and then enter a search string (a keyword or keyword phrase ) to try and find web pages related to what they are looking for.
Unfortunately most of your customers, and to be honest most people in general, are not savvy when it comes to entering the right search string to find what they want, and that gives both you and Google a problem. Everybody is different and different perople will often enter different keywords even though they are actually looking for the same thing.
Google’s sole objective when returning a listing of web pages in response to a search query is to provide the most RELEVANT web pages listed in order of relevance.
So Google has to work hard to provide a user with the information they want, as it isn’t always that clear what they are asking for!
Keywords are the basis of Effective SEO and the whole of the internet is controlled by keywords in text of links and that is why Google is so powerful. The keywords you eneter into Google and the keywords you click on in a linl will always determine where you go on the web.
Google Insists On Relevancy!
However Google is really good at finding information that is relevant, as the algorithm Google uses to rank relevant pages can also take into account words that are related to the query that was entered, but which may not even include any of the words entered. So in other words Google has got clever at knowing what you and I mean when we search online using their search engine.
Your Site Needs To Be Relevant
Similarly when you build your website you must also be clever, just like Google, and make sure that your site also contains information and words that are related to a query string that one of your potential customers might enter to find your site via a Google’s search engine. The trick here is that you must find the correct primary keywords for your business website to target and then find all the secondary keywords that are related and which potential customers also might search for.
KEYWORDS ARE KEY !!!
Please try and remember that. Getting your keywords right is half the battle in SEO and web design, but get them wrong and you may as well not have a website for all the good it is going to do you!
Fortunately effective keyword research for your website can be done at any time, so if you already have a site that you think should be performing better, then by doing keyword research now and finding the right keywords (and related words), you will be able to significantly improve your position in Google’s search engine results pages (SERPs) and at the same time increase the number of visitors to your site so you make more sales.
It is never too late to get your keywords right!
And for me to do this for you is very easy. I have specialist software that helps me analyze your business to produce a correct list of keywords and related words and phrases for you to target via website optimization and website promotion. And if you have a new website or blog that you want to build it is even easier. Ok it’s not just press a button andout come the answers, as of course it takes some skill on my part, both business and technical, to make it all work.
The important point to take away from this is that for you to have keyword research performed for your website, whether existing or proposed, is not going to be an expensive process, assuming of course you hire me to do it.
Big SEO firms will charge you big bucks to do exactly the same thing and to be honest my years of experience in web design, SEO and Internet marketing, have taught me that bigger is not necessarily better, and in many cases… well, I let you finish that sentence!
To Be Successful Online You Must Do Keyword Research
If you have issues with your current website that you would like to discuss or questions about how to do effective Keyword Research for a new or existing website then feel free to Contact Me at any time.