How To Plan A Professional Search Engine Optimization Campaign For A Website

This is the Maui SEO Expert SEARCH ENGINE OPTIMIZATION page.

SEO can provide your new Business Website with success, but only when done correctly.

When you optimize your website or blog for the search engines with the correctly planned SEO techniques and strategies, you are helping to provide your new site with the rankings it needs to ensure that you make money online in the optimum time frame and to the maximum extent.

The whole process of Search Engine Optimization should start way before your website is even designed.

This is because before you even start thinking about a website you should be focusing on what exactly your business is all about and getting down on paper the keywords that you expect your potential customers might use to find your business website when they search for it in the search engines, such as Google, Yahoo or MSN Live Search.

And to be honest SEO never really ends even after your site has been running for several years. It is a continuous process to a certain extent as the search engines, especially Google, are always evolving, and the algorithms they use to judge whether your site, or a web page on your site, is relevant to a search query that a potential visitor types in, are also changing too.

Although it is impracticable and actually unnecessary to keep changing your site every time a search engine algorithm changes, it is important to revisit your site and re-consider the SEO aspects on an occasional basis, especially if site performance and income begins to deteriorate.

For ease of understanding and explanation I have broken down the whole process of search engine optimisation into 10 major steps and these are listed below:

1. Initial Business Analysis

Initial analysis of business goals is essential at the start of every Professional SEO campaign to identify your target niche or niches and to document all your business objectives. This stage also includes and initial assessment of what your primary target keyword or keyword phrases will be. Getting these right will be critical to your online success.

2. In Depth Keyword Research

This in-depth keyword analysis determines the rest of the entire optimization process as the keywords that are chosen at this keyword research stage will be used as the basis for the search engine campaign that will be planned out in more detail  in stage 4. The target keywords chosen will need to have a sufficient number of searches and visitor traffic each day to ensure that the website and the costs required to build it will give an adequate return on investment.

3. Analysis of your Competitors Websites

Once the target keywords for the business have been selected and the traffic levels for these keywords established it will be necessary to take a look at how the current top sites for your target keywords are getting their top rankings on page one of Google. A position on Page 1 one of Google, and ultimately position one on page one, for your target keywords should be the goal for your website, as it is what you need to have to get the most visitor traffic

By looking at many different factors of how your competitors came to be ranked where they are on page one of Google it will be possible to determine if you can beat them at their own game and get your site to overtake them in the rankings.

However, if the competition know what they are doing from an SEO perspective it made be hard to rank along side them. It may not be impossible, but it could take a long time and a lot of effort to get their rankings, in which case the situation may need to be re-appraised to determine if it is worth continuing with the target keywords selected.

4. SEO Campaign Plan

Assuming that everything seems attainable at this point then a plan needs to be constructed to lay down the steps required to obtain that number one position in Google. This will include search engine optimization for both on-site and off-site SEO, as well as a content development plan.

5. Website Design

This is perhaps one of the easier steps in that the website needs to be designed to accommodate all at that has already been agreed and documented. Obviously there will be some cosmetic and functional requirements, but technically these are usually easy to achieve. However it is essential to employ good SEO Web Design techniques at this stage. All on-site and on-page SEO factors need to designed into the website for easy search engine indexing and ranking relevance.

6. Content Design and Site Population Plan

A website without content is a meaning less concept and for good SEO you need plenty of content, as more content means more keywords and the potential to develop more keyword authority through internal website linking structures. Therefore a plan for content development and then populating the site with that content needs to be determined and agreed at this point.

7. Website Build incorporating On-Site SEO

This stage involves the actual build of the website for the previously agreed design which will include the internal structures and coding needed to implement the best on-site SEO practices.

8. Content Creation using Target Keywords

Some one will be required to write articles and other content for the website using the primary target keywords and other related keywords and keywords phrases to build up keyword authority within the website itself. This really needs some one who has SEO copy writing skills and the use of keywords throughout the content is critical to your website’s success. It is unlikely that all the content will be loaded at once and there will normally be a long term plan for content creation.

9. Website Promotion or Off-Site SEO

This step is most important for any SEO campaign as it will determine whether or not your can get the number of visitors you need to your website and whether the type of visitor you get is the type that is prepared to buy something from you. Effective Website Promotion is essential to the success of your website, whether it is for business or personal. If you get the wrong type of visitor, however many of them there are, your site will fail.

10. Monitoring, Feedback and Additional SEO if required

Search Engine Optimization is an ongoing process to a certain extent, because the search engines can change their ranking algorithms, so what works one day may not work weeks or months later. So it pays to be vigilant and monitor your sites performance on a daily or weekly basis and watch trends for visitors, conversions, profit, keyword rankings and anything else that can afffect your bottom line, such as your competitors. Things can change and additional SEO may be required to respond to maintain your sites position and income.

I hope this explanation has helped in some way to provide a clearer picture of how Search Engine Optimization is essential throughout the whole life cycle of a website and that it needs to be planned carefully and executed correctly for true online business success.

Please leave a comment if you have any questions or Contact Me for more information.